A Car-Buying Platform Tailored for Chinese Users

31. 07. 2023  -  10. 08. 2023

During my internship as a Brand Operations Intern at JD Auto, I contributed to the copywriting and visual design for a series of 9 promotional posters as part of the 818 Auto Life Festival campaign. Designed to be engaging and dynamic, these visuals effectively communicated key promotional messages in a lively and accessible way.

The posters were strategically distributed across social media platforms to inform, attract, and engage users, driving awareness and participation in the sales event.


“A Car-Buying Platform Tailored for Chinese Users”


“The Ultimate Car Buff
Get the Best of Everything, stacking up exclusive JD Auto perks on top of brand warranties and benefits—because your car deserves the whole world!”


“Drive & Delight: Exclusive Rewards for Everyone
Book a test drive and win rewards! Collect all JD Auto perks, from test-drive gifts to purchase discounts, maintenance bonuses, and referral rewards.“

“Full-Life Cycle Service
From First Ride to Next Trade-In JD Auto witnesses every milestone in your car journey—browse, choose, buy, use, trade, and maintain with total peace of mind.”



“Key in Hand, Ready to Drive
From browsing to owning, JD Auto’s all-in-one online + offline buying experience gets you there in one smooth move.”


“Personalized Service
Your Needs, Our Mission
We bring 100% tailored solutions by leveraging JD’s full ecosystem to serve your car-buying journey.”



“Smooth & Simple Car Life
Hassle-Free Buying Experience
Finding a reliable car has never been easier with JD Auto’s one-stop, multi-channel buying experience.”


“The Encyclopedia of Cars
Everything You Want, All in One Place
JD Auto 818 gathers top brands and best-selling models to satisfy every taste.”


“The Deal Hunter’s Paradise
Snag the Best Discounts. Turn bargain-hunting into your happiest guilty pleasure—big brands, better deals, and never-before-seen discounts!”