Calm & Madness: Ruby Eyes Records Brand Update
10. 2024 - 12. 2024
The Ruby Eyes Brand Upgrade enhances its identity, strengthens its connection with Modern Sky, and expands its influence among Gen Z.
Key outcomes include a revamped brand identity, a new website featuring categorized music experiences, and an independent ticketing system. The Ruby Eyes Music Festival brings the brand’s "Calm Madness" concept to life through immersive performances and interactive experiences.
Collaboration with Lesley Wang.