Tina Shuti

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Virtual Drive: Personality-Based EV Matchmaking


29. 06. 2023 - 15. 08. 2023

Objective:
Create an engaging gamified personality test to collect user leads for test drives, drive offline store visits to JD Auto’s Super Experience Store, and facilitate high-value customer retention.

My Role:
1. Information Integration: Collaborated with business teams to collect vehicle specifications and key selling points.
2. Logic & Narrative Design: Helped craft the game storyline, designed interactive logic, and ensured visual style consistency.
3. Data Analysis & Customer Segmentation: Organized collected user information and worked with brand representatives to categorize potential customers.





                         
                                Landing Page
Choosing a Traveling Companion
Alone/with family partner/with pet

            Select travel mode
Future Cyber World/Candy World




                         
                                  Selecting the speed range
Selection of road conditions
Candy roads/off-road trails            
              Selection of end and
    game mode selection tips page